The title of this blog should really be called Smoke and Mirrors. When I first started assisting/breaking into the photography world I didn't even know what a publicist was or what they actually did. Now shooting PR/direct client is about a 1/3 of my business. Nadia of Wagstaff Worldwide asked me to do a few shots that she needed right away for Red O that was designed by the uber- talented Gulla Jonsdottir. To my surprise the restaurant was lot more under construction than I anticipated. No need to panic since my job is to make the ordinary...extraodinary. So we lined up these shots and they really came out great and if you would have moved the camera even an 1/8 an inch in any direction you would start seeing plywood. The moral of this story is don't always believe what you see.